ELEVATE YOUR
BOATING BRAND
We help boating companies define their communication style and brand identity.
People identify with strong brands —
And strong brands have a strong identity
Increase sales and create stronger customer relationships by defining your brand’s identity and crafting a communication style that speaks to your audience.
Increase marketing results
Write better copy in less time
Provide customers with a consistent brand experience
Become more valuable to re-sellers
Ensure everyone at your company are on the same page regarding your brand’s identity
Cost Per Click became 24x lower.
“In need of guidelines for our tone of voice/communication, we got in touch with Akka and quickly felt comfortable that they were a good fit for the project. They showed a good understanding of our needs and made an effort to understand our brand. Communication was swift, and we got updates to ensure we were heading in the right direction. The finished tone of voice guidelines has helped us push our brand further and helps us explain our tone of voice to dealerships and partners. We lowered our CPC by 24X using the new guidelines in our ads. I’d recommend working with Akka and look forward to working with them again.”
Patrik Westli, Brand Developer & Creative,
Nordkapp Boats
THE FIVE-SECOND TEST
Find out if you have a branding problem.
Answer the following question in five seconds:
What is your company’s brand identity?
Need help? Book a free consultation call.
Oliver Blume at Porsche would say:
“Porsche stands for exclusive sports cars.”
Patrik Westli at Nordkapp would say:
“Nordkapp stands for premium boating experiences.”
The boating industry has a branding problem
After speaking to numerous manufacturers and re-sellers, we have learned one important thing:
New customers care more about what features they get — than which boating brand they own.
We give people a reason to care about your brand
Over the last four years, we have learned what separates good brands from the best and how finely-tuned communication can impact business success. Today we help selected companies in the boating industry develop their brands to increase sales. In collaboration with you, we define your brand’s core values and craft your communication style to ensure a cohesive expression of your brand across all platforms.
Eight layers of your brand identity
Brand core
Define who you are as a brand on a core level.
Mission statement
Explain your company’s purpose, values, and goals in one sentence.
Ideal customer profile
Define your ideal customer to increase results from your marketing efforts.
Power words, keywords and phrases
Make copywriting easy. Get a dictionary with words and phrases that best represent your brand.
Four dimensions of tone
Understand the nuance that defines your communication style.
Communication in different media
Learn the subtle art of creating consistent communication — tuned for different platforms.
Sales tips
Get clarity on why customers are buying your products.
Slogan
Get a recommended slogan based on your brand identity.
Who are we?
Our agency specializes in branding and email marketing for the boating industry. We started as a copywriting agency four years ago, helping clients in different niches. We have never received a rating lower than five stars from 100+ clients. We aim to provide the highest value to boating companies, so we work exclusively in this industry today. Based in Luleå, Sweden, we serve clients in Europe and North America. Our knowledge of the boating world allows us to provide an expert branding service that attracts the right people to your business.
Ready for an upgrade?
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You get a custom blueprint that defines your brand identity and your brand’s communication style.
The brand blueprint includes the following:
Brand core
Power words, keywords, and phrases
Mission statement
Ideal customer profile
Four dimensions of tone
Communication in different media
Slogan
Sales tips
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The more involved you can be, the better results you will get. But we do most of the heavy lifting and can adjust the process to fit your needs and schedule.
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No, we do not offer visual branding, such as creating logos, color palettes, or fonts. We excel at building your written and spoken communication style and helping you define your core values.